VISUAL IDENTITY / LOGOTYPE / BRAND STORY & GUIDELINES

Following the chinese trends of the child-king and taste for european style; inspired by the french king « le roi soleil », the golden curls and traditional portrait representation, we designed an identity that pictures the child
as a treasured icon.
The result is a triggering mark, simple for the internal team to develop and adaptable according to seasons or events always bringing freshness and modernity.