VISUAL IDENTITY / LOGOTYPE / ORIGINAL FONT DESIGN
Fully chinese-oriented company ShangKe asked No Body to develop a tradition-inspired contemporary brand image conveying their stability, reliability and professionalism. The result is a solid mark reminding chinese stamp tradition and inspiring both a solid tall building and urban development through the map-like design of the chinese characters. For the pinyin version of the name, a font was created in its continuity for Shangkeâ€™s sole use in internal and external communication.
876 Jiangsu Rd, Building 3, Room 3A
200031 Shanghai, CHINA
(+86) 021 6083 7579